Fashion Marketing

  • About this course: Fashion Marketing is a programme of study, which offers students creative design activities as well as a solid grounding in business studies. The course’s aim is to explore the fashion design process from fashion trend research to product development and promotion. It will appeal to those individuals who are committed to study fashion design, yet who wish to encompass the experiences in promotional activities.


During the course in Vietnam, students will be enabled to pursue design projects in fashion, fashion forecasting, graphics, illustration and promotional techniques. Students also learn to place this creative thinking into a business context such as Marketing, Marketing Research, Consumer Behaviour and Contemporary Design Influences.

Students are also introduced to obtain industrial experience during the course to give them an insight into careers within the industry and enhances their Curriculum Vitae upon graduation. Communication and presentation skills are enhanced through regular project critiques.

  • Course duration: 2 years full-time
  • Start date: 17th September 2012
  • Career Opportunities: Our graduates are employed nationally and internationally in the following positions:  Fashion Buyers, Product Developer, Visual Merchandiser, Fashion Prediction, Fashion Stylist, Promotion and Public Relations
  • Modules Content: Fashion Design & Illustration, Fashion Trend Research, Fashion Marketing, Fashion Designer Influences, Consumer Behaviour, Marketing Research Methods
  • Entry requirements:
    • High School Certificate or equivalent
    • English Language requirements:  IELTS 5.0 or TOEFL internet based test (iBT) 66 or equivalent. If English is not your first language, you will be asked to sit in our English Placement Test upon enrolment. There will be English lessons provided to boost your English level during your studying process.
  • Course fees: 60,200,000 VNĐ per term, 3 terms per year or 161,250,000 VNĐ for whole year payment
  • How to apply: You can apply the course online or obtain application form from our college

Application Form 2012 – Word document

  • English
  • Vietnamese


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